Improving how food, beverage, and lifestyle brands go to market - aligning brand, sales strategy, and the customer journey across every experience.
Studio DTC provides hands-on strategic and operational support across brand, customer experience, and sales - helping food, beverage, hospitality, and lifestyle brands perform better without adding internal headcount.
We help you deliver practical improvements across the customer journey, from to-market strategies to brand development, driving meaningful improvements to how your customers engage, purchase, and become loyalists.
Because all roads lead back to the customer.
What We Do
We focus on the work that directly shapes sales performance and brand strength: the decisions, behaviors, and experiences customers actually notice.
Sales & Go-to-Market Strategy
Clarify positioning and messaging so products sell with less friction
Align brand intent with real sales behavior - in person, online, and through distribution and third party channels
Strengthen pricing, offers, and storytelling to support conversion and confidence
Improve e-commerce and CRM effectiveness through clearer narratives and smarter prioritization
Brand & Customer Experience
Refine brand language and direction so teams communicate with consistency and clarity
Shape customer journeys across physical and digital experiences, then help implement what matters
Strengthen retention through more intentional membership, subscription, and loyalty experiences
Support brand and packaging refinement in close collaboration with trusted design partners
Fractional & Advisory Support
Step in as fractional leadership across brand, customer experience, or sales strategy
Provide clear priorities and roadmaps
Coach leaders and teams on brand-led selling and customer behavior
Act as a strategic partner during growth, transition, or operational strain
WHAT WE DO 
ABOUT With more than 16 years in brand, sales and marketing leadership and a decade in hospitality before that, I’ve seen every version of the same problem: teams stretched thin, wearing too many hats, trying to design and maintain a personalized customer experience with not enough bandwidth to execute it to perfection.
I built Studio DTC to change that.
How We Work
Studio DTC delivers hands-on strategic execution for food, beverage, and lifestyle brands that need experienced leadership without adding another full-time executive.
We lead the strategy, guide execution, and help carry the work forward - keeping brand, sales, and customer experience aligned as decisions are made and priorities shift. Rather than hiring multiple roles, clients gain one senior-level partner who brings clarity, momentum, and follow-through.
Design Partner
Aramis Radtke — Brand Packaging and Design
Studio DTC collaborates closely with Aramis, whose design work strengthens every project through brand alignment, packaging refinement, membership kit aesthetics, and modern visual storytelling. As the founder of Sweet July Designs, she brings cohesion and elevated design language to the strategic direction we set together.
I’m Carrie Kalscheuer, an executive overseeing sales teams and operations, brand, e-commerce, and customer experience. My work with some of Oregon’s top wineries has spanned organizational restructuring, team development and coaching, customer retention and acquisition strategy, e-commerce optimization, sales and service training, and building systems that create clarity and meaningful impact on the bottom line.
Studio DTC brings that level of strategic leadership to food & beverage businesses that need to-market strategies, execution support, operational relief, and experienced oversight - without adding another full-time executive.
